TELEVES
New recognizable design language

2023 - 2025
We were assigned to develop a distinctive and recognizable design language, along with visual assets to own, to create a consistent and unified aesthetic across multiple product families. The resulting product architecture and modular system leverage Televes in-house manufacturing capabilities, particularly its flexible zinc casting process. This enables seamless scalability, allowing dimensions to be adapted efficiently as new products are introduced.

This adaptability ensures that the overall family identity remains strong and coherent, regardless of variation in size or function. The design language is defined by a balanced interplay between soft, flowing surfaces and precise, sharp geometries. This contrast reinforces a sense of robustness and quality while maintaining a professional yet approachable character.

To establish a strong visual anchor across the portfolio, we introduced the “Orange Coin”. A signature element inspired by the heritage of Televes iconic orange satellite dish. In addition, the molded wave pattern enhances visual depth and aesthetic appeal, while subtly communicating the advanced technology and performance embedded within each product.

Legal disclaimer: This project started out during employment at No Picnic. Some of the work was performed as part of a role at No Picnic, and some of the rights remain with the respective parties.